Porsche Esports Carrera Cup Denmark enters into a broadcasting collaboration with TV 2
The Porsche Esports Carrera Cup Denmark will reach thousands of Danish TV screens in 2021 when it will be broadcasted live on TV 2 featuring coverage by well-known motorsport commentators from the studio.
After a successful launch last autumn, Porsche Denmark and ESR plan to increase this year’s coverage of the official Danish championship in digital motorsport, the Porsche Esports Carrera Cup. The popular virtual motorsport series, where Denmark’s top 40 fastest drivers compete for a total prize pool of 100,000 kroner and the title of The Official Danish Champion, has entered into an ambitious broadcasting collaboration with one of the country’s largest sports channels, TV 2.
The agreement means that the six remaining rounds of the Porsche Esport Carrera Cup will be broadcast on TV 2’s sports channels: TV 2 SPORT and TV 2 SPORT X. Well-known Danish motorsport experts will cover the races with live commentary, analysis, and interviews directly from the studio every other Sunday throughout the winter.
“The Porsche Esports Carrera Cup got off to a fantastic start last autumn and has now marked itself as Denmark’s most hyped and challenging championship in digital motorsport. Together with ESR, Porsche has a clear goal of promoting awareness of virtual racing in Denmark. With a broadcasting agreement where TV 2 takes over the TV rights for the rest of the 2021 season, we can deliver even more fantastic entertainment for the many fans, who have until now only been able to follow the series live on Youtube. We have high expectations for the collaboration and look forward to kicking it off this month” says PR & Marketing Manager at Porsche Denmark, Peter Jurland.
“The collaboration with TV 2 and Porsche will lift digital motorsport to a whole new level that has not been seen in Denmark so far. At the same time, I believe that it can help spread awareness for the sport. Those who have a desire for racing can now live out their dream virtually” says Thor Alexander Qualmann, Managing Director at ESR.
Porsche’s involvement in motorsport dates back more than 60 years. With The Porsche Esports Carrera Cup Denmark, where the traditional race cars have been replaced by online simulators, interest in digital motorsport has reached new heights. At the same time, Porsche Denmark – who has also been in collaboration with Hugo Boss to put a team of four young drivers in the championship – has moved into a new and growing audience, which consists of a younger and more tech-oriented target group as well as traditional motorsport fans. This reason is precisely why TV 2 has chosen to focus on virtual motorsport.
“2020 was the year when Esport broke through into the consciousness of Danish TV viewers, and especially in the younger target group. Last summer at TV 2, we had success in covering the first digital 24-hour Le Mans ever. Therefore, it is interesting for us to step into an ambitious Danish digital motorsport series which attracts driving talents in both Esports and real racing drivers. The collaboration between Porsche Denmark and ESR shows that there are great aspirations for the series, and TV 2 would like to be a part of that journey. I am convinced that with a joint effort we can raise the interest in digital motorsport further” says channel manager at TV 2, Kristian Hyldgaard.
The first TV 2 broadcast round of The Porsche Esports Carrera Cup Denmark will be the fifth round of the championship, which will take place this Sunday, January 10th, at 12.00 CET on TV2 Sport.
Facts about Porsche Esports Carrera Cup Denmark:
The Porsche Esports Carrera Cup is the official Danish digital motorsport championship under the Danish Automobile Sports Union and the Danish Sports Confederation. The championship is a result of the collaboration between Porsche Denmark and ESR, which is the leading promoter of digital motorsport events in Denmark. The championship will be run over 10 divisions. The first of which started on November 8th, 2020 and the final taking place in April 2021. The field of 40 riders has been selected via a qualifying round, which was open to all riders with an iRacing regulated C license. There is a competition for a total prize pool of 100,000 kroner and the title of The Official Danish Champion in Digital Motorsport. All races in 2021 will be broadcast live on TV2 with coverage by well-known Danish motorsport commentators from the studio. The courses will not be announced until the race day.
Find more information about Porsche Esports Carrera Cup Denmark at www.porsche.dk/mere-porsche/Porsche-Esports-Carrera-Cup-Denmark/
Remaining race calendar 2021
10.01.2021 5th Round
24.01.2021 6th Round
07.02.2021 7th Round
21.02.2021 8th Round
07.03.2021 9th Round
TBD – April 10. Round / Live Location Event
