THE CHAMPIONSHIP
The Porsche Esports Carrera Cup Denmark is the official Danish Digital Motorsport Championship under the Danish Automobile Sports Union and the Danish Sports Confederation. The Championship is organized by ESR, which is the leading promoter within Digital Motorsport events in Denmark. The field counts 24 drivers divided into 12 teams. Total cash prize pool of 13.500€ .
EXPOSURE ON NATIONAL TV
Porsche Esports Carrera Cup Denmark is produced by TV2 Sport. This includes interviews, content between the races and professional commentary on all championship races. The races are broadcast live on TV2 Sport and is available for streaming afterweard. TV2 Sport has a reach of over 1 million Danish households.
FAMOUS VOICES
Through partnership with TV2, production is raised to the highest level and includes studio, three commentators, technicians and additional content between races.
Ulrik Jönsson, Jens Winther and Digital Motorsport expert, Karsten Lemche, guide the viewers through the activities in all the races of the season.
LIVE EVENT
The final of the Porsche Esports Carrera Cup is expected to take place as a live event in Copenhagen. The goal is to create an atmospheric digital motorsport universe, with parked race cars and activities for visitors. The event is one of the biggest digital motorsport events in Scandinavia. .
COOPERATION
Through ESR, your company will have an increased exposure on social media, acquire tailor-made events where customers and employees can taste and try digital motorsport, and through this get a unique opportunity to utilize the potential and the opportunities that e-sports brings.
PARTNERSHIPS
We want to invite our sponsors and partners into a new and exciting e-sports universe. A universe that contains an unprecedented synergy between the virtual and the real.
As a partner, the company achieves high exposure through digital motorsport. At the same time, the company supports a growing community within both national and international digital motorsport. A community where everyone shares a great passion for both the virtual – as well as the real motorsport. ESR is taking the next step towards a more organized and professional setup, where the world’s best digital racing drivers can compete against each other.
I RACE PARTNER
As a Race Partner, the company logo is displayed on all championship cars, ensuring maximum exposure on broadcast. In addition, your company can invite employees, customers and partners to Denmark’s wildest live event within digital motorsport.
Logo on all cars
By having a logo on all the cars in the field, your company is guaranteed the maximum exposure. The pictures below show the location of the company logo on all cars in the series. The locations are marked in green.
Cash prize for the team championship
To reward the teams’ hard work throughout the season, an agreed percentage of the Race Partner sponsorship goes to the winner of the overall team championship in ESR Porsche Esports Carrera Cup Denmark 2022. This also helps to motivate the teams to make the extra effort.
Logo on race announcements
Through the collaboration, your company gets a logo on all race announcements throughout the season. The logo will be located at the bottom of the graphic, as shown in the image. Race announcements are posted on social media. Furthermore, all teams can use the graphics.
Logo on photo wall, Live Event
As a Race Partner, you will have your logo on the photo wall where participants, the audience and VIPs will be photographed in connection with their entrance to the Live Final. In addition, the people who get pictures taken, can use this for social media with the hashtag #peccdk
Invite your guests , 20 live event tickets
The final of Porsche Esports Carrera Cup Denmark is Denmark’s most beautiful event within Digital Motorsport. For the event, there will be activities for the audience before the professional teams and drivers get on stage and compete live against each other. The Live Event is an opportunity to give your guests a unique experience in digital motorsport.
Logo on website
Your logo will be represented on Porsche Esports Carrera Cup Denmark’s website. The lodge will be at the bottom of all active pages and thus be visible to all visitors. Furthermore, the logo will also be represented under “partners” on the www.peccdk.dk
I GRID PARTNER
Logo on race announcements
Through the collaboration, your company gets a logo on all race announcements throughout the season. The logo will be located at the bottom of the graphic, as shown in the image. Race announcements are posted on social media. Furthermore, all teams can use the graphics.
Logo on photo wall, Live Event
As a Race Partner, you will have your logo on the photo wall where participants, the audience and VIPs will be photographed in connection with their entrance to the Live Final. In addition, the people who get pictures taken, can use this for social media with the hashtag #peccdk
Invite your guests , 4 live event tickets
The final of Porsche Esports Carrera Cup Denmark is Denmark’s most beautiful event within Digital Motorsport. For the event, there will be activities for the audience before the professional teams and drivers get on stage and compete live against each other. The Live Event is an opportunity to give your guests a unique experience in digital motorsport.
Logo on website
Your logo will be represented on Porsche Esports Carrera Cup Denmark’s website. The lodge will be at the bottom of all active pages and thus be visible to all visitors. Furthermore, the logo will also be represented under “partners” on the www.peccdk.dk
I PIT PARTNER
Invite your guests , 2 live event tickets
The final of Porsche Esports Carrera Cup Denmark is Denmark’s most beautiful event within Digital Motorsport. For the event, there will be activities for the audience before the professional teams and drivers get on stage and compete live against each other. The Live Event is an opportunity to give your guests a unique experience in digital motorsport.
Logo on website
Your logo will be represented on Porsche Esports Carrera Cup Denmark’s website. The lodge will be at the bottom of all active pages and thus be visible to all visitors. Furthermore, the logo will also be represented under “partners” on the www.peccdk.dk
EXPOSURE
VIEWERS – SEASON 1
The first 4 races was broadcasted on youtube. After that, all races were broadcasted by TV2 Sport.
| PECCDK Season 1 | General overview |
| Page | Porsche Esports Carrera Cup Denmark (PECCDK) |
| Period | November 1st 2020 – April 1st 2021 |
| Reach | 107,128 |
| Gender | 93% men |
| Main age group | 25-34 years old |
| PECCDK Season 2 | General overview |
| Page | Porsche Esports Carrera Cup Denmark (PECCDK) |
| Period | September 1st 2021 – October 20th 2021 |
| Reach | 53.280 |
| Gender | 98% men |
| Man age group | 25-34 years old |
PROFESSIONAL CONTENT
During the current season, digital content is created for social media and websites. Both partners, sponsors and teams get access to the content, which can be freely shared on digital media. Examples of the content can be seen below.
READY, SET, GO!
Put on your driving gloves, get comfortable in your race seat and switch on your computer. Together we will take the chequered flag with a great cooperation in the virtual motorsport universe.
Promotor
Esport Racing ApS
Thor Alexander Qualmann
+45 23 95 64 88
thor@esport-racing.dk