FORMULA AUTOMOBILE
CASE STUDY
COOPERATION
Since 2019, ESR has been providing different digital motorsport services to Formula Automobile. The partnership has opened up new channels to especialle the AM Racing Driver Segment.
DRIVER TRAINING
Simulator training is crucial before going to a race track for the first time. This is why we have helped plenty of AM drivers to become familiar with the track before a race weekend. This has been done in cooperation with the Ferrari Challenge Team, Formula Racing.
TRACK DAYS
Since 2019 ESR has participated in all Formula Automobile Track Days, by bringing our Simulator. This has given all participants and guests the upportunity to try the actual track. The Simulator has been a great feature in order to keep people entertained during the day.
RENTAL SERVICE
Formula Automobile has been using the ESR Simulator Rental Service for customer events such as Formula 1 gatherings and presentations of new Ferrari or Maserati Models.
Click here to read more about the ESR Simulator Rental Service
SIM RACING LEAGUE
In 2020 Formula Automobile was the main partner in the Official Danish Esport Racing Championship, DERC. The Championship was organized by ESR. As part of the partnership, the Championship was held as a Ferrari Challenge.
PRIZE EVENT
The winner of the Danish Esport Racing Championship 2020, Lasse Bak, got to drive a real Ferrari Challenge Car on the Danish Race Track, Jyllandsringen. Check out the video from the Event.